BeenInAsia; a dream came true - founder Carla Rijnders-Matti


BeenInAsia was founded in 2012 , born from passion, living in a fantastic environment in Southeast Asia, with BeenInAsia I took the opportunity to make a dream true. 
I have a background in the banking business services at ABN AMRO in the Netherlands. In 2009 we moved to Ho Chi Minh City (Vietnam) for my husband’s work. For me that was the moment to finish my banking career. I started studying Travel & Tourism Management and have traveled a lot through Southeast Asia and the wide area. It was time to share and pass on my wonderful experiences to others and I set up BeenInAsia. From 2014-2017 I lived in Bangkok (Thailand), which allowed me to explore Southeast Asia from another angle. After having lived in Budapest for 2 years, I moved back to the Netherlands in 2019. But I will breath Asia forever and still travel there regularly.

I have visited most places that I offer through BeenInAsia. Besides all reviews by travelers, I have seen and 'approved' the hotels, which is necessary in order to have a good picture of the hotel and its location. Because I have lived in Southeast Asia for so long, I also know where to find local players, specialists in a small area and taking you to sites other than where the 'standard' tours take you. All tours are conducted by trusted parties in Asia with Western owners and quality requirements.


Hilde - Program manager


After more than 15 years experience as a HR Business Partner, I moved with my family in the summer of 2011 to Bangkok (Thailand), where I have lived until 2017. There was more time and space to live my passion for traveling. I was happy to make travel plans for family and friends and bundled my tips. I always enjoyed new "discoveries" and want to see myself what is described so beautifully in the books. I started as a program manager for BeenInAsia in 2016 and like to put together the nicest tours and I search for the best hotels for BeenInAsia.


Frederiek - Social Media & Marketing manager


Hello! My name is Frederiek Ilona Schrijver-Bollen. For as long as I can remember, my passion was to work in the hospitality industry, and so I began my journey years ago at the Hotelschool The Hague with a Bachelor’s Degree in Hospitality Management. Since then, I have worked in the hospitality industry for the past 10 years in The Netherlands, Singapore, Vietnam and Thailand. In 2014, I started working for BeenInAsia and have been loving every minute of it. My role at BeenInAsia has been to grow the business through social media, creating interesting content and marketing strategies.



BeenInAsia.com is registered at the Chamber of Commerce Limburg (Netherlands) number 54905303
VAT number NL003051582B27
phone: +31 6 11450643
Most pictures are taken by Carla. She has seen and experienced where you will go to!